The tobacco used by the Cohiba brand is renowned for being exceptional and of the highest quality. At the heart of this reputation is the unique growing and manufacturing process that makes Cohiba cigars so famous.

It all started with the choice of location. Cohiba cigar tobacco is grown in specially selected parts of the Vuelta Abajo, a prestigious region of Cuba known for producing some of the world's finest tobacco. Also, the famous plantations in Pinar del Rio are known for their ideal growing conditions: the fertile soil and climatic conditions of the region ensure the unique flavour and aroma of the leaves.

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What sets Cohiba tobacco apart is its unique three-stage fermentation process. This process takes significantly longer than tobacco fermentation for other cigars and allows for the development of a rich and complex flavour profile. The additional fermentation also reduces the amount of nicotine, making the cigars less harsh and allowing the flavours to develop more fully.

Cohiba tobacco includes "lignero" leaves, which grow at the very top of the tobacco plant and are exposed to the most intense sunlight, providing the cigars with richness and intensity of flavour. The "seco" leaves from the middle part of the plant give the cigars harmony and balance.At this time, every stage of production, from growing to harvesting, is strictly controlled. This ensures that each Cohiba cigar embodies the expected superior quality.These factors work together to create the unique and sought-after product that is now considered one of the finest in the world of cigar making.